从集团内控到营销转型,信达国贸的数字化探索之路

从集团内控到营销转型,信达国贸的数字化探索之路

<section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 5px; padding-left: 5px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">“上个月我们给一家英菲尼迪店做了一场线上预存预缴活动,用的就是车商悦CRM里的营销工具,<strong style="box-sizing: border-box;">有近50组客户报名到店,最后成交20多台车,这几乎相当于他们店一个月的销量!</strong>以前是我们求着店总去做培训、教他们用车商悦CRM,现在是店总天天给我打电话,问什么时候能指导他们再做一场线上活动。”采访时,信达国贸市场部高级经理张宇飞,兴奋地分享着他们近期的案例。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">信达国贸在13年决定上系统时,完全想象不到,用于内部管控的ERP系统,还能玩出这样的效果。</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"></section></section></section><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 0px; box-sizing: border-box;"><section style="border-bottom: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"></section></section><section style="width: 2em; line-height: 1em; height: 1em; background-color: rgb(203, 236, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">1</p></section><section style="width: 0px; box-sizing: border-box;"><section style="border-top: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"></section></section></section></section></section><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">作为福建省最大的汽车经销商集团,厦门信达国贸汽车集团股份有限公司(以下简称信达国贸)的业务起始于21世纪初,经过十余年快速发展,目前经营23个汽车品牌,拥有40余家4S店,业务范围覆盖福建、湖南、广东、浙江、天津等地,以近百亿的营收位列2019中国汽车经销商百强榜第45名。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.7425" data-w="400" src="https://img.xiumi.us/xmi/ua/25Cws/i/306ba1193c4559d989d31bcd779669d3-sz_182223.png"/></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">坚持多品牌并行发展的信达国贸,在成立之初,就感受到数字化管理系统的重要性。“当时集团大概只有十四五家4S店,却分属于超过十个不同的汽车品牌,每个品牌的要求、标准都是不一样的,管理起来难度很大。”回想起多年前的情形,运营管理部总经理王芳深有感触。一个集团里同时经营这么多品牌,想要做到每个品牌的规范统一,并且在规范的基础上建立起自己的管控流程,难度非常大。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">“如果想要规范不同品牌的各个4S店,落实及时性、准确性和规范性的要求,对销售、售后等业务环节进行统一的数据提取、分析,为集团管理层的决策提供第一手的信息,那么除了上系统,没有其他方法能做到。”</strong></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><br/></strong></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">为了解决品牌多、管理难的情况,提升整个集团的核心竞争力,信达国贸基于多方面因素综合考虑,在众多知名产品中,最终选择了<strong style="box-sizing: border-box;">金蝶车商悦的“EAS+云服务”解决方案</strong>,开启了自己的数字化建设之旅。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">除了产品本身的功能全面和稳定性优势,信达国贸在选型中,更看重车商悦表现出来的“软实力”。第一,在中国汽车流通协会发布的经销商百强排行榜中,采用车商悦系统的比率是最高的,“站在巨人们的肩膀上,可以让信达国贸少走很多弯路。”第二,只有车商悦才能做到真正的业财一体化,提升管理效率,降低经营成本,支撑企业快速持续发展。第三,每家经销商都会有一些自己特有的管控需求,车商悦预留了一个单独的开发平台,让企业可以自行进行一些针对性开发与配置。这样不仅更切合真实业务场景,更节省了大量的开发成本。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">车商悦不负众望,EAS系统上线后,只用了一个多月的时间,就结束了旧系统的并行运行,独立承担起信达国贸业财管理的重任。不仅<strong style="box-sizing: border-box;">建立起稳固的集团管控体系</strong>,支持门店数量和业务体量的快速增长,更实现了对全集团数据的精确提取,<strong style="box-sizing: border-box;">通过大数据分析提前发现尚未爆发的潜在问题,倒逼管理流程的改进</strong>,让管理层了解更真实的业务状况,做出更科学合理的决策。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"></section></section></section><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 0px; box-sizing: border-box;"><section style="border-bottom: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"></section></section><section style="width: 2em; line-height: 1em; height: 1em; background-color: rgb(203, 236, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">2</p></section><section style="width: 0px; box-sizing: border-box;"><section style="border-top: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"></section></section></section></section></section><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">如果说,业财一体化的管控是基础功能,如何降低成本、管控好企业,是老板们之前关注的核心。那么当下及未来,在已经不是靠产品赚钱,甚至不是靠传统售后服务赚钱的红海时代,<strong style="box-sizing: border-box;">谁能与客户建立紧密联系,阻断客户的低技术流失,谁能利用大数据分析为客户提供更优质更精准的个性化服务,那市场就是谁的。</strong></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><br/></strong></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">2015年制定相关发展规划时,信达国贸市场营销部总经理蔡创并没想到,他未来几年的工作,会与车商悦CRM系统有如此紧密的联系:</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">“最初,大家都是为了满足业务管理和财务安全,实现业财一体。后来想,既然已经上了系统,系统里有客户档案的模块,那我是不是可以借此机会,对客户档案进行规范化的梳理?客档校正成功后,我们就开始尝试着做一些小范围的触发,比如预存预缴等等。同时出于财务安全考虑,要避免收现金或者转个人账户等情况,于是我们引入了集客关、营销、支付于一体,且能与EAS无缝对接的车商悦CRM系统。” </p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">在移动互联网时代,消费者早已习惯通过移动端获得相应的信息与服务,而汽车行业还基本停留在客户与顾问单对单沟通的阶段。在信达国贸看来,CRM系统的使用,是在满足客户的基础需求,这并不是先进与超前,而是不做的话就会大大落后于整个社会。从16年上线到现在,没有通过任何第三方推广,仅靠车主的自发认证,<strong style="box-sizing: border-box;">信达国贸公众号现有认证车主数近10万,线上支付近亿元</strong>,足见车主对数字化服务的认可。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; border-width: 1px; border-radius: 20px 0px; border-style: dashed; border-color: rgb(182, 182, 182); overflow: hidden; background-color: rgba(0, 0, 0, 0); padding: 5px; box-shadow: rgb(255, 255, 255) 0px 0px 0px inset; box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; border-width: 0px; border-radius: 20px 0px; border-style: none; border-color: rgb(255, 255, 255); background-position: 20.354% -20.2128%; background-repeat: repeat; background-size: 126.841%; background-attachment: scroll; padding: 5px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; background-image: url("https://statics.xiumi.us/stc/images/templates-assets/tpl-paper/image/5b860443106268d29e250d7efde3b765-sz_24447.jpg?x-oss-process=style/xmorient"); box-sizing: border-box;"><section style="text-align: center; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; border-width: 0px; border-radius: 20px 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.5916667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/cdf72617c7d0b6e906d4916c373decef-sz_755757.png"/></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">在信达国贸的一些线上活动项目中,支付已经达到百万级规模,但有些店总可能还没打开过CRM系统。这恰恰说明,在没有KPI、没有强推的情况下,一线工作人员确实感受到便利。以前销售是口头告知客户,有某某活动,可能还要收现金;现在把官方活动链接发给客户,让客户直接报名直接付费,少了收钱刷卡开单等复杂的操作流程,更方便、更安全,不仅符合广大客户的消费习惯,带来的公信力也是不一样的。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">“其实这都是门店员工以前一直在做的工作,只是我们替换掉了之前手工的做法,不安全的做法、低效率的做法,用了更快捷更便利,更能马上做数据确认的工具而已,帮门店降低了很多工作量。”蔡创说到。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"></section></section></section><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 0px; box-sizing: border-box;"><section style="border-bottom: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"></section></section><section style="width: 2em; line-height: 1em; height: 1em; background-color: rgb(203, 236, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">3</p></section><section style="width: 0px; box-sizing: border-box;"><section style="border-top: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"></section></section></section></section></section><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">“今年夏天,我们帮厦门的一家门店做空调免费清洗的线上活动。这家店比较新,累积的车主粉丝只有1300多人。活动推送后,不到一个小时就报名了109位客户,最终到店96位,并且8成以上的客户都做了其他增值保养。”</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; border-width: 1px; border-radius: 20px 0px; border-style: dashed; border-color: rgb(182, 182, 182); overflow: hidden; background-color: rgba(0, 0, 0, 0); padding: 5px; box-shadow: rgb(255, 255, 255) 0px 0px 0px inset; box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; border-width: 0px; border-radius: 20px 0px; border-style: none; border-color: rgb(255, 255, 255); background-position: 20.354% -20.2128%; background-repeat: repeat; background-size: 126.841%; background-attachment: scroll; padding: 5px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; background-image: url("https://statics.xiumi.us/stc/images/templates-assets/tpl-paper/image/5b860443106268d29e250d7efde3b765-sz_24447.jpg?x-oss-process=style/xmorient"); box-sizing: border-box;"><section style="text-align: center; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; border-width: 0px; border-radius: 20px 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.4759259" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/f0d1d7f90bd9968d51db75a5c2842e04-sz_390194.png"/></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">这样的活动,张宇飞和他的同事们今年还做了很多,得到了客户和门店的热烈欢迎。<strong style="box-sizing: border-box;">客户喜欢,是因为消费体验好,更方便。门店喜欢,是因为不仅拉动了业绩与产值,更降低了一线员工的工作压力。</strong></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><br/></strong></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">在全生命使用周期里,车商悦CRM系统所体现的信息优势更大。以前组织一场推广活动,需要一个个打电话,时间长效率低,且给客户的推销感强、拒绝率高、还容易引起投诉。而借助系统工具,通过数据积累和分析,可以为粉丝池中的客户提供精准服务,先进行线上报名,再由客服进行联系,这样客户邀约成功率更高,也降低了客服人员的心理压力,提升工作效率与质量。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">“我们一直都在做的事情,只是给大家手头的工作,提供了更新更好用的工具。比如一次厂家活动的客户招揽,工作人员打电话,成功率非常低,人工成本和时间成本非常高。但如果把页面做好,推给粉丝线上报名,可能十分钟就搞定了。系统还可以做很多以前我们想做但做不了的事情,比如延时服务,比如售后削峰填谷,比如判断客户意向级别、销售转介绍,二手车置换等等,你只要把思路想通了,释放权益而不是单纯发广告,你越来越发现,这个平台带来极大的便利性,和可发挥的空间。”</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">随着现在信息渠道的丰富,消费者的决策流程越来越快,信达国贸对首次到店的绑定率也愈发重视,希望客户第一次进店时,就能实现线上绑定和线上支付。比如线上支付一百,膨胀十倍,然后下周再到店,加送一个双肩背包,如果订车不成功,这一百还可以原路退回。这样,首先可以帮助经销商进行客户意向级别的筛选。其次,做到了对客户的二次到店邀约。最后,哪怕是退回一百元,销售顾问也能与客户再次联系,了解退款的真实原因,寻求转机。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"></section></section></section><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 0px; box-sizing: border-box;"><section style="border-bottom: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"></section></section><section style="width: 2em; line-height: 1em; height: 1em; background-color: rgb(203, 236, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">4</p></section><section style="width: 0px; box-sizing: border-box;"><section style="border-top: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"></section></section></section></section></section><section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">客户选择经销商,无非价格、服务与便利性。如果不想陷入价格战,那就需要在服务和便利性上,为客户创造更多的价值。从市场角度来讲,当在线上发起一个活动,短时间就有大量客户报名支付的时候,也是对员工的一种督促:假如你不认真做,就会有系统替你做。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">今年年初,在第三方评选的微信公众号排行榜中,凭借在关注数、互动率、客户粘性等维度的优异表现,信达国贸荣膺2018年汽车经销商集团微信公众号十强。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">“从信达国贸使用这三年多,能清晰地感受到,我们的数据越来越透明。能触动管理层的不仅是简单的盈利数据,而是有多少粉丝支持你,有多少粉丝能联系得到,这些才是最重要的源泉。你只要掌握着客户,掌握着推送,就有机会做增购换购,做二手车,做转介绍等。以前每一笔新的消费,都要重新开发一次客户,做一次广宣,这个投放成本是极高的。但如果用相对较低的软件费用,用互联网思维把自己的客户紧密链接起来,而不永每一次都要重新做广告投放或粉丝圈定,大大降低获客成本。”</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">通过金蝶车商悦“EAS+云服务”方案,信达国贸让客户不再是停留在纸面、锁在档案柜里,而是成为真正可以触达的客户。<strong style="box-sizing: border-box;">把内部管理工具,提升和转换到营销工具、客户服务工具的层面,在全生命周期里实现客户、车辆与4S店的深度链接,成功构建以客户为中心的汽车业务生态圈。</strong></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="font-size: 13px; color: rgb(127, 126, 126); letter-spacing: 3px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section></section></section>

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